The Myth of the Saturated Market—And Why You Should Not Let “Saturation” Intimidate You

If you and I look around, we see product or services just like ours everywhere. Instantly we get a feeling of having missed the bus. The market is clearly saturated and there’s little or no point in us having to create more content, or product or services. Or is it? One of the most surprising—even surreal—experiences is dropping into this seemingly saturated market, and finding out that it’s a big, fat myth. Why is it such a myth? Let’s find out.