Trust me I'm Lying by Ryan Holiday, the first book to blow the lid off the speed and force at which rumors travel online and get "traded up" the media ecosystem until they become real headlines and generate real responses in the real world. The culprit? Marketers and professional media manipulators, encouraged by the toxic economics of the news business.
Confessions of a Media Manipulator
"Trust me I'm Lying" by Ryan Holiday - Book PReview
Book of the Week - BOTW - Season 8 Book 36
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