Listing Bits Katie Smithson, W+R Studios’ Director of MLS Services, talks about being a professional woman in real estate tech
Katie Smithson picks her battles. Even well-meaning colleagues occasionally make insulting or offensive comments, and a professional woman has to decide what she can brush off and what she simply cannot accept. Though the lines can be blurry, nine years in the industry have taught Katie how to establish boundaries and present herself as a professional.
Katie grew up in Franklin, Tennessee, and went to school at Tennessee Technological University. Discouraged by the boys’ club that was electrical engineering, she changed her plans and pursued a degree in marketing. Her first foray into sales and customer service was at a Sprint/Nextel store back in Franklin, where she saw the first MLS searches on a Blackberry. After a move to Knoxville, Katie worked in marketing for a local mortgage company that happened to use CRS Data for tax purposes. Tired of spending her days in a cubicle, she noticed an opening for a trainer at CRS. Katie won them over and secured her first job in real estate. After four years working with agents, realtors and MLS execs to implement the use of CRS products, Katie had a conversation with Greg in a lobby bar at CMLS Boston, and the rest is history.
She has worked at W+R Studios for five years, serving as Director of MLS Services since 2016. Today she shares the details of her activism through the Georgia Women’s Policy Institute, the challenges for women in the real estate industry, and her advice around establishing professional boundaries.
What’s Discussed:
Why Katie gave up on electrical engineering to pursue a marketing degree Katie’s early sales and customer service experience at Sprint/Nextel How Katie got involved with the real estate industry Katie’s role as Director of MLS Services at W+R Studios The shift from training to sales Katie’s work with the Georgia Women’s Policy Institute - Issues affecting women, children - Get in front of legislators The challenges for women in the real estate industry How Katie establishes boundaries as a professional woman The complications of alcohol as part of industry culture How Katie’s reputation in the industry has improved her experience with sexism
Katie’s advice for women coming up in the industry - Keep your head on straight - Maintain professionalism - Have a buddy
The challenge of dressing appropriately for women in a business environment Katie’s recommendations around resources for sales executives
Resources:
Arianna Huffington on Repeating Outfits
‘The Rock’ Test for Sexual Harassment
Connect with Katie Smithson: