The Dealership Fixit Podcast Phantom of the Shopera, a Christmas Story with Michael Jones - Episode 48
Dec 5, 2019
50:33
Phantom of the Shopera, a Christmas Story with Michael Jones!
It's the Christmas season and for the motorcycle business, a time to reflect and evaluate how to move forward with the perspective of another year under our belt!
Michael, a 30 year service department veteran and master technician joined me tonight to review what he has seen in powersports dealerships in his career, from a back of house service department perspective.
Some of the topics include:
- Paradigm shift - non more if we build IT, they will come - but instead move to If we build THEM, they will come .
- Leg-swings as measure - instead of the old measure of door swings at a retail location .
- Fear of the unknown - possibly the only obstacle to people riding .
- Dealership employee ridership - who is riding daily and what does that indicate about your business culture?
- A ridership revolution depends on a small group of evangelists - are you part of "a few good men"?
Some steps / solutions:
- Commit to end the brand or style in-fighting
- Service dept - "we CAN help you" a growth strategy
- Service dept - showcase abilities and build interest with project bikes / restore / build / custom and reveal events
Find Michael here: Michael on LinkedIn
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Contact me here: dealershipfixit@gmail.com