EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

707 | News from the EDGE | Week of 8.19.2024

Aug 22, 2024

The latest core update from Google aims to elevate high-quality content while sidelining lower-value SEO tactics. A recently resolved ranking bug caused some search performance hiccups. The U.S. government is contemplating action against Google for antitrust issues, raising questions about the future of SEO strategies. Meanwhile, the discussion includes amusing celebrity news linked to tech trends, scrutiny over AI use, and challenges posed by fake reviews in digital marketing.

35:34

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Quick takeaways

The August 2024 core update emphasizes the importance of high-quality content over low-value SEO tactics, guiding marketers to prioritize user engagement.

Ongoing discussions about potential antitrust measures against Google underscore significant implications for SEO practices and market competition within the tech industry.

Deep dives

Resolution of Google Search Ranking Bug

A recent bug in Google’s search ranking system has been resolved after causing disruptions for over four days, coinciding with the August core update. The issue was recognized as affecting a significant number of search results, raising concerns among users about fluctuations in their website rankings. Google confirmed that the root cause of the bug was unrelated to the ongoing core update, assuring users that it had been addressed promptly. Therefore, webmasters experiencing sudden drops in rankings around this time may expect their search performance to stabilize following this fix.

Intro

2min

Celebrity Gossip and SEO Insights

10min

Navigating SEO Challenges Amidst Core Updates and Legal Turmoil

6min

Celebrities and Digital Dilemmas

9min

Navigating AI Trends and Regulations

5min

Navigating the Landscape of Fake Reviews

4min

Welcome back to another episode of news from the EDGE!

The August 2024 core update has been rolled out! Primary intentions of the update are to reward high quality content and diminish low-value ranking based SEO content.

In light of the August 2024 core update, a ranking bug affecting search results has emerged. Google claims the bug is unrelated to the update and confirms the issue is resolved and search performance should be stabilizing back to normal.

Will the Google empire crumble? The DOJ and U.S government are considering a dismantling of the tech giant due to ongoing antitrust violations. Other penalties Google could potentially face are fines, privacy restrictions, and other financial constraints. Although a complete breakup is unlikely, the potential risk to SEO is monumental.

It’s a roller coaster this week folks so strap in and get ready for everything that happened this past week in SEO here on EDGE of the Web!

News from the EDGE:

[00:03:55] The Google Search Bug has been resolved!

[00:06:11] The Core-Update we all suspected- it’s confirmed.

[00:15:50] EDGE of the Web Title Sponsor: Site Strategics

[00:16:11] Could the U.S. be looking to break up Google?

Captain Obvious:

[00:20:39] Do you pay for Gemini Advanced?

AI Blitz:

[00:25:52] Google Search Expands AI Overviews Globally

[00:25:59] Google AI Overviews now show for signed-out users in the US

[00:26:34] X agrees to halt use of certain EU data for AI chatbot training