The Ins and Outs of Running a Newsletter

Apr 28, 2021

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Launching a newsletter sounds simple enough — until it’s week three and you’ve run out of content ideas. Or until your subscribers start falling away and you can’t figure out why.

In today’s episode, Charli and Miguel discuss tips and tricks for building a successful newsletter that keeps loyal subscribers scrolling and attracts new fans outside your niche. From launching a product, to picking a theme, to figuring out the technical parts in the middle, Charli and Miguel walk through the basics of running a newsletter that actually moves the needle.

“Part of the reason for starting this newsletter is so that I’m not just emailing my list when I have some action I want them to take. I’m giving them value weekly so that hopefully when I do have the thing to pitch, they’re more interested in it and they don’t feel like they’re just being sold to.” ~ @charliprangley

Main takeaways

[08:15] The best newsletters typically have a theme.
[11:06] The hardest part of running a newsletter is pumping out content each week. Consistency is critical to success, but if you’re feeling burned out, consider bringing on a guest editor from time to time.
[15:54] Deciding on intervals for your newsletter can be tricky. Maintaining a weekly newsletter can feel overwhelming. But on the other hand, if you only send once per month, there’s added pressure for that one monthly newsletter to be fantastic.
[18:09] Sending a newsletter weekly is just as valuable for you as it is for your audience because the habitual act of creating and shipping helps you build up that skill set.
[22:30] Newsletters aren’t right for every creator. To figure out if it’s right for you, consider your audience. What do they want to see? Who are you trying to help? And think of creators similar to you. What type of content would you want to see from them?
[27:49] Newsletters are a great way to keep your email list clean because they sometimes weed out the unengaged or uninterested.

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