TechCrunch Daily Crunch

Threads takes on X with new communities feature

18 snips
Oct 3, 2025
Meta’s Threads introduces curated Communities, featuring over 100 topic spaces. These open-discussion areas differ from X's moderator-driven approach. Users can enjoy unique perks like custom emojis and builder badges. Topics are integrated into profiles, showcasing user interests publicly. Threads is formalizing user behavior into features, reflecting tags into official communities. Plus, learn about Einride's $100 million funding boost for electric rigs and the team behind Visual Electric moving to Perplexity.
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INSIGHT

Threads Adds Curated Communities

  • Threads is launching curated Communities to give users dedicated spaces for topic-focused conversations.
  • Meta controls community creation and integrates community tags into profiles to signal user interests.
INSIGHT

Meta Curates, X Lets Users Create

  • Threads' communities differ from X because Meta creates and curates them rather than users.
  • Non-members can still see and sometimes join discussions, but only members get special privileges like custom like emojis.
ADVICE

Promote Quality Posts With Badges And Ranking

  • Test active community building with badges and improved ranking to surface best posts.
  • Prioritize quality posts in both community feed and For You to keep engagement high.
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