As 2021 comes to a close, we reflect on the key consumer trends that arose in loyalty in 2021 and discuss insights and predictions for loyalty professionals in 2022.
With examples and case studies that include Dunkin (formerly Dunkin Donuts), Dell, Carters and Duolingo, I"m joined by Epsilon's Vice President of Loyalty Strategy Brad Macdonald, who shares the importance of human connection in the context of digital transformation.
Brad also shares the ever-increasing focus on having a loyalty "mindset", and his views on what's working - and what's not - for loyalty professionals.
This episode is sponsored by Epsilon.
Show Notes:
1) Brad Macdonald - Vice President of Loyalty Strategy @ Epsilon
3) Dunkin'
4) Carter's
5) Duolingo
6) Epsilon
Let's Talk Loyalty