

#100: A Unified Model of Persuasion
11 snips Oct 21, 2024
Rich Petty is a psychology professor at Ohio State University, known for co-developing the Elaboration Likelihood Model of persuasion. Pablo Briñol, from Universidad Autónoma de Madrid, contributes to the self-validation hypothesis. They discuss the evolution of persuasion research from chaotic beginnings to a structured theory. Personal anecdotes reveal the impact of WWII propaganda on their theories. The importance of motivation and message quality in persuasion processes is emphasized, alongside the challenges of academic journeys that shaped their groundbreaking work.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 6min
The Psychology of Persuasion Unveiled
05:32 • 4min
Navigating the Chaos of Graduate Studies
09:51 • 6min
The Elaboration Likelihood Model of Persuasion
15:51 • 29min
Understanding the Dynamics of Persuasion
45:14 • 4min
The Unpredictable Journey of Research and Influence
49:24 • 3min