On the Record by Leadpages The New Age of Analytics: How AI is Driving Smarter Business Decisions
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Jun 17, 2025 Drew Mooney, a Data Analyst at HubSpot with a focus on AI and analytics, discusses the transformative power of AI in business decision-making. He highlights how AI is enabling faster, informed choices and democratizing access to data for all-sized teams. The conversation dives into the integration of AI in marketing analytics, showcasing how smaller teams can now harness advanced tools for deeper insights. Drew emphasizes the evolving landscape of data-driven B2B strategies and the essential role of human judgment in interpreting data effectively.
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Analyst Draws Parallel to Artist's Vulnerability
- Drew Mooney was struck by the vulnerability and honesty the artist Sims displayed in her album.
- He compares this openness to the storyteller aspect analysts play when revealing truth in data.
AI Accelerates and Enhances Workflows
- AI is transforming how teams work, speeding up idea validation and iteration.
- In analytics, AI accelerates workflows but mainly enhances existing tasks rather than replacing them.
Use AI to Amplify Human Effort
- Use AI to increase efficiency by automating rudimentary tasks.
- Spend more time asking the right questions and doing deeper analysis for better business decisions.