Lindsey Groepper, President of BLASTmedia, delves into corporate PR for B2B companies. Traditionally, measuring the success of B2B PR efforts has been challenging. While metrics like impressions and share of voice have been used, they provide limited insight into the true impact of PR on business goals. Ultimately, B2B PR needs to evolve to demonstrate its value in a way that resonates with executives focused on ROI, aligning with sales and marketing objectives. Today, Lindsay discusses the future of PR measurement for B2B companies.
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MarTech Podcast ™ // Marketing + Technology = Business Growth