Side Hustle School Ep. 3144 - Weekend Workshop: When Your Side Project Replaces Your Career
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Aug 10, 2025 Discover how a cancer researcher pivoted from a career setback to launch a genetics kit business, showcasing the power of adaptability. Listen to a former academic turn a gin passion into a commercial venture after a grant rejection. Follow their journey of home distillation, navigating the liquor industry with creativity and resilience. Get inspired by innovative marketing strategies that transformed a hobby into a successful craft gin kit business. It's a treasure trove of entrepreneurial insights for anyone looking to ignite their side hustle!
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Grant Rejection Sparked A New Venture
- Joe Maialano turned a failed grant into a gin-making hobby that became a business.
- He experimented with distillation and friends began buying kits, starting real demand.
Legal Workaround Enabled A New Product
- They found that infusing neutral spirits with botanicals is legal in most places.
- That insight removed regulatory barriers and made a legitimate kit possible.
Simple, Tested Kit Design
- The kits shipped pre-measured botanicals, neutral spirit, basic equipment, and clear instructions.
- Joe and Jack tested with friends and iterated based on feedback to guarantee success.
