In today’s episode, I’m going to share some thoughts on a recent call I was on with PLACE Inc’s Chris Suarez about influence, how it works and why it’s key to recruiting and real estate sales.

Whether we’re trying to recruit an agent to our brokerage or get a seller to work with us, influence is the name of the game. Converting a person and helping them move forward into something that’s right for them isn’t a surface level thing. We have to interrupt patterns and programs that are so deeply rooted, a tactical conversation just won’t cut it.

Even if you’re presenting the right thing for them, you’re going against years of identity, beliefs and psychological barriers. Today I share how influence helps us get past that.

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