#797: Vitam CMO Lisa Avvocato on AI's Growing Role from Search to Transaction

With AI like ChatGPT now handling the customer journey from search to potentially the entire transaction, are we about to witness the end of the brand website as the primary point of conversion?

Agility requires not just reacting to new technologies like AI, but proactively redesigning the core operating model of the marketing organization. It demands a shift from mastering a set of fixed channels to building a flexible system that can learn, test, and scale with entirely new platforms for discovery and engagement.

Today, we're going to talk about how AI is fundamentally rewriting the playbook for marketing—from how customers discover brands in the first place, to the very nature of content creation, and the operational realities of building a team and a tech stack that can keep up. It's a topic filled with both existential threats and massive opportunities.
To help me discuss this topic, I'd like to welcome Lisa Avvocato, Chief Marketing Officer at Vitam and former VP of Marketing and Community at Sama.

About Lisa Avvocato

Lisa Avvocato on LinkedIn: linkedin.com/in/lisaavvocato

Resources

Vitam: https://thevitam.com/

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