Entering a Value-Based World with Dexter and Byron Peart

“You have to have a product or service that is going to resonate globally, outside of your borders. What are customers looking for and willing to invest in?”

After founding the acclaimed bags and accessories brand WANT les Essentiels in 2007, renowned designers, curators, and brothers Byron and Dexter Peart set out on a new mission, to work exclusively with products and items that make a strong social or environmental impact. Launching in 2019, GOODEE was born, a curated e-commerce marketplace offering sustainable homeware and lifestyle products for better living. GOODEE is a certified B Corp company leading the charge in curating a marketplace that brings together the values of good design and good purpose. 

With a fast-growing team based in Montreal, Byron and Dexter act as the lead curators for the global e-commerce platform and storytelling destination. In 2020, GOODEE joined 1% For The Planet, whose members contribute at least 1% of annual sales to environmental causes, and were most recently recognized by Fast Company’s 2021 World’s Most Innovative Companies.

In this week’s episode of the #StartupCanadaPodcast, sponsored by Mastercard and Scotiabank, we dive into what it means to truly do business with purpose, how they’ve built an engaged community of customers, and how the twins work together to build their rapidly growing business. This podcast is powered by Export Development Canada.

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