How to Win podcast with Peep Laja How mental availability helped Guillaume Moubeche grow Lemlist from $0 to $10 million in revenue
Nov 22, 2021
Guillaume Moubeche, Co-founder and CEO of Lemlist, shares his journey of growing the company to $10 million by emphasizing email personalization over mere automation. He discusses the importance of building a community and tapping into audience insights to enhance product offerings. Guillaume highlights the strategy of nurturing personal brands within the company and fostering transparency on social media. He also covers the significance of mental availability in marketing and the role of innovation in staying ahead of competitors.
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Lemlist's Personalization Approach
- Guillaume Moubeche saw an opening for personalization, not automation, in cold email tools.
- Lemlist added personalized videos and images into emails to build relationships.
Competitor Copying Signals Success
- Competitors initially ignored Lemlist as a small player.
- Imitation by competitors helped Lemlist attract their clients by signaling quality.
Exponential Growth From Compound Marketing
- Lemlist has maintained consistent two-digit month-over-month growth.
- Compound effects from early marketing and brand building paid off over time.