#20 How to Build a Winning Go-To-Market Team? - (Pitch) Åsa Liden | Slush 2022

At some point, every startup needs to move beyond things that don’t scale and build a team that can intentionally and efficiently take its product to market. However, what kind of profiles should you be hiring first – and how should you onboard them? How should they be structured? What are the right goals and incentives to have in place? Who makes for a good GTM hire when both the market you operate in and the strategy for winning it may be blurry? Åsa Lidén, COO of next-gen presentation software Pitch will unpack it all.