Everyone talks openly about raising a new round or closing a massive deal. But churn, crickets. Except for one guy, Adam Robinson.

And he shares not only his churn problem, but how he solved it, how he's building a solid awareness engine and, how he built Rb2b.

• (00:00) - Introduction
• (07:02) - October 2022, the first LinkedIn post
• (08:53) - Finding his voice
• (11:15) - The first viral post
• (13:51) - No product was decided yet
• (16:05) - The product was not exciting...
• (17:59) - 3 weeks after launch
• (22:58) - The Impact of Transparency on Business
• (23:49) - Churn: The thing people won't talk about (when it's bad)
• (27:23) - Churn spiked to 15%
• (29:49) - A few realizations
• (36:37) - The strange issue
• (45:05) - Confrontational Marketing
• (48:10) - Final Thoughts and Farewell

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