For almost 20 years, Heidi Luerra has been on a mission to help creative entrepreneurs sustain themselves independently. She knows this because she's done it herself, bootstrapping RAW Artists Inc. from her kitchen table at age 24.
Today, RAW: natural born artists showcases over 200k artists in over 75 cities across the world, and Heidi is pivoting the company to a lean operation with a tech focus. She also works with creative entrepreneurs to help them grow their businesses through portability and sustainability, and she invests in some small businesses as well.
Heidi's journey has taken her from struggling to market her clothing line at 19 to become the largest independent arts organization in the world, and she isn't done yet. Hear more about her story and her advice for creative entrepreneurs in this episode.
21st Century Entrepreneurship