Marketing may seem so simple to think about, but that is not the case in the real world where people are bombarded with so many products anywhere. In this episode, Scott Carson interviews the CEO of MountainTop Data and host of The “If You Market” Podcast, Sky Cassidy. Together, they discuss marketing trends, the need to be creative, and why you have to continue marketing to attract clients. Sky shares how it doesn’t matter how cool or life-changing your product is; if you can’t market it, no one’s buying it. That’s why Sky despises Kevin Costner’s philosophy, “if you build it, they will come,” in the movie “Field Of Dreams” because it’s completely out of touch with reality. If you want to understand how sales and marketing work in the real world, then this episode is for you. Dive in!

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