As Co-founder and CEO of retail technology company Bluecore, Fayez Mohamood has had his fair share of conversations with brand executives, especially those in the direct-to-consumer (DTC) space. While many think of companies like Warby Parker and Dollar Shave Club, which have successfully disrupted their categories, we're seeing household names like PepsiCo and Clorox launch their own branded experiences to get closer to their customers. As more companies try to capitalize on the DTC movement, there are some new trends, best practices and implications they must consider, especially in the current climate. That is why Mohamood founded the DTC Collective, an industry think tank for and by digital retail executives. During this episode he shares:
- Why a collective was needed for the booming DTC space;
- New challenges that have emerged for DTC amid the pandemic;
- How DTC brands and their retail peers can address new customer needs and expectations; and
- Trends and best practices to apply during the holiday season and beyond.
RELATED LINKS
- Learn more about the DTC Collective
- Download the DTC Collective's report on the forever-changed consumer
- Read the DTC Collective's report on the digital-first holiday season
- Check out the Bluecore website
- Visit Bluecore’s Retail Data Dashboard: Ongoing Insights into Online Shopping
- Download Bluecore’s 2020 Retail Email Benchmark Report