One Way To Win An Information War with The Autocracy Expert Peter Pomerantsev
Dec 5, 2024
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Peter Pomerantsev, a British journalist and author, dives into the crucial battle against disinformation. He reveals historical tactics used by Sefton Delmer to combat Nazi propaganda, drawing parallels to today's media landscape. Peter discusses the rise of autocracy in the US and the urgent need for a robust, public service journalism that counters misinformation. Engaging on media literacy and the psychological power of propaganda, he also emphasizes innovative local news strategies to empower citizens and reclaim democratic values.
Peter Pomerantsev emphasizes the importance of historical models like Sefton Delmer's methods to effectively counter modern propaganda and disinformation.
He advocates for a revitalization of public service journalism that prioritizes community needs, inclusivity, and diverse voices to combat polarization.
Deep dives
The Challenge of Disinformation
Disinformation is increasingly prevalent in today's information ecosystem, where sensational claims often outpace factual reporting. For instance, leaders may manipulate narratives around issues like migration to generate outrage and further their agendas. This dynamic fosters an environment where falsehoods can propagate rapidly through social media and other outlets, leaving individuals susceptible to misleading information. Recognizing this challenge is crucial, as it underscores the importance of developing strategies to combat disinformation and restore trust in credible sources.
Historical Lessons from Counter-Propaganda
Peter Pomerantsev highlights the historical case of British journalist Sefton Delmer, who effectively countered Nazi propaganda during World War II. Delmer's approach involved using alternative media that appealed to the emotions and identities of the audience, thus disrupting authoritarian narratives. This method speaks to the power of identity and the theatrical nature of propaganda, illustrating how individuals can be encouraged to question false identities imposed by authoritarian regimes. Drawing parallels to contemporary media, Pomerantsev suggests that similar strategies could be employed to challenge the pervasive propaganda in today's society.
The Role of the Media in Democracy
Pomerantsev raises concerns about the current state of American media and its responsiveness to the public's needs. He argues that media outlets often prioritize market share over fulfilling their role as the fourth estate, leading to a disconnect from the communities they serve. This disconnect allows political actors to exploit public dissatisfaction, further polarizing the information landscape. To address this issue, there is a pressing need for a renewed vision of public service journalism that prioritizes inclusivity and amplifies diverse voices.
Shaping a New Information Environment
The discussion emphasizes the necessity of creating a new information environment that empowers citizens and fosters political engagement. Pomerantsev suggests employing entertainment and strong emotional appeal to attract audiences, akin to the tactics used by far-right media, while also providing critical investigations that illuminate social injustices. This multifaceted approach focuses on reversing the current trend of authoritarian populism by enabling people to recognize their agency. Ultimately, building a shared reality demands innovative media strategies that resonate with individuals on a personal level.
In our free-for-all information ecosystem, the liars have the inside track. It’s much easier to make up outrageous claims about, say, migrants than it is to send reporters into the field and check facts. The more outrage a bogus claim generates and the more often it’s repeated, the more widely it spreads. That’s human nature.
So it’s encouraging to encounter a model that tilts back in favor of truth. Today’s guest Peter Pomerantsev has identified one such model from history in his book How to Win an Information War.
Peter is a British journalist, academic, book author and long-time anti-disinformation warrior. He also co-hosts a podcast at The Atlantic called Autocracy in America. The title tells you all you need to know about what worries Peter these days. Peter and Eric talked about Peter’s book and how its hero, Sefton Delmer, countered Nazi propaganda, and a bunch of contemporary topics including: the insidious way autocrats take power; the lack of public service journalism in the US; and the true source of propaganda’s psychological power.