How Stories Build Trust and Credibility in Sales

Global sales leader and storyteller, Shari Levitin, joins us to unravel the transformative power of storytelling in sales. Shari highlights a critical misstep many salespeople make: leading with products instead of uncovering the true problems and desires of their customers.

In an era marked by skepticism and fleeting attention spans, Shari demonstrates how stories not only capture interest but also build trust and credibility more effectively than mere facts. Sherry shares her five-part framework for crafting memorable sales stories that captivate and connect.

👤 About the Guest

Shari Levitin is CEO of the Sheri Levitin Group, combining storytelling, science, and just the right dose of AI to help teams sell with more clarity, confidence, and human connection.