There's a push to make the wool industry the backbone of New Zealand again.
A cross-sector alliance has been formed between four major organisations, aimed at driving economic growth and consolidating efforts.
It wants the industry to deliver decent returns and remove existing duplications.
Independent Chair John Monaghan told Mike Hosking the price of wool is substantially increasing right now.
He says synthetics have been the biggest opposition to wool, but thinks the time is right for the natural product.
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The Mike Hosking Breakfast