With millennial coffee consumption up 41% this year, according to Foodable Labs, it only makes sense that the world's first enhanced RTD coffee drink is lead by millennials themselves: brothers Jordan, Jake, and Jim DeCicco.
On this episode of The Barron Report, Paul Barron discusses with Jordan the specialty beverage market, and how he provided a solution to a gap in the specialty beverage market at such a young age.
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