Welcome to the third and final Election Advertising episode for the 2019 federal campaign. With just days until the ballots are counted, the political parties are serving up their closing arguments to voters through every medium available, including of course, via advertising.
Advertising gurus Dennis Matthews and David Rosenberg again join us to help us dissect how the ads help drive their GOTV strategy.
Dennis and David (for the Conservative and Liberal Parties, respectively) have been responsible for so much of the notable election advertising in this country.
Dennis managed, strategized and created advertising campaigns for Stephen Harper for over a decade, and his work helped Doug Ford to a majority victory in Ontario in 2018. Dennis now Vice President of Marketing and Communications at Enterprise Canada.
David has created campaigns for Paul Martin, Kathleen Wynne and his ads played no small part in Justin Trudeau’s stunning majority 4 years ago. David is currently partner and Chief Creative Officer at Bensimon Byrne.