Why Brands Need to Think Like a Creator

Dec 29, 2023

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Social media is bursting full of all sorts of creator content. But what lessons can social media marketers take from influencers? We ask Eric Gray, founder of Maverick Content Studio, on Social Pros.

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Full Episode Details

When you believe in the power of engagement and connection, there are tremendous opportunities for success on social.

That’s why Maverick Content Studio Founder Eric Gray says it’s time marketers learn valuable lessons from creators and start making simpler, more compelling content.

Creator-style content is not only easy to make, but unlike some content that brings in big numbers chased by CEOs, it fosters a deeper audience connection. Eric shares how entrepreneurs are creating simple yet effective videos and tells us why social pros should fight their fears and showcase their personalities.

And here’s some more good news… you can start today. Eric says action beats perfection. If you have a phone and a ring light, you’re good to go!

In This Episode:

2:33 - What Eric has been doing since leaving Universal Parks & Resorts
4:12 - Eric’s take on current events in social
8:16 - Why social first is a good marketing tactic
15:33 - Creating compelling content has never been easier
16:34 - Should you test ideas with influencers?
18:33 - The best practices brands should leverage from creators
22:02 - Why action beats perfection on social
26:12 - Eric’s impact on social at Universal Parks & Resorts
29:50 - Discussing Radical Content
32:14 - Eric’s Final Two

Resources

Eric’s Previous Appearance:

How Universal Parks & Resorts Creates In-Park Social Moments (2022)

Visit SocialPros.com for more insights from your favorite social media marketers.