The A.I. Advantage Show™ Evolvepreneur® AIS002:006 [Stella Gianotto] Is AI Changing The Rules of Branding and Marketing?
Welcome to the Evolvepreneur A.I. Advantage Show
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My very special guest episode today is with Stella Gianotto...
Stella Gianotto, a consumer futurist with over 25 years of branding industry experience, offers expert insights on branding, consumer behavior, and marketing. She emphasizes the changing landscape brought by AI in branding and marketing. AI automation, personalized experiences, and valuable insights are among its benefits. However, achieving the right balance between AI and human touch remains a challenge for marketers.
Relevance and authenticity are crucial for customer connection. AI can empower smaller businesses by boosting creativity and productivity. Stella's company witnessed a 51% revenue increase by adopting AI technologies part-time without replacing staff. Her advice centers on using AI as a creative enhancement tool rather than relying solely on automation.
Key Moments:
- AI has the potential to revolutionize the way businesses connect with customers by providing personalized and tailored experiences. But it still lacks the human touch and authenticity.
- AI can boost marketing productivity by automating repetitive tasks and providing insights, but marketers have not yet struck the right balance between AI and human touch.
- Relevance is key for effective AI-powered marketing. Consumers want experiences that are tailored to their specific needs and interests.
- Consumers are starting to switch brands due to the inauthenticity and artificiality of AI-powered marketing. There will likely be a backlash against AI in the next 1-2 years.
- AI can help level the playing field for smaller businesses by providing tools to remain competitive with larger organizations.
- Businesses should focus on using AI as a tool to enhance creativity and productivity, not just for automation and cost savings.
- Simple experiments and sharing of findings within teams can yield significant benefits from AI tools.
- Adding an element of imperfection and "humanness" to AI-generated content can make it seem more authentic and relevant.
- The human part of the equation will still be needed until AI can truly think and feel like humans.
- Focusing on enhancing creativity with AI, rather than relying on it, will help create more meaningful brand connections.
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