Leading in the Dark - Adrian Parker, Global Vice President, Marketing at Patron

Normal Ain’t Working. CFO – Chief Failure Officer. Unrealistic Leaders Move Irreversibly. Storytelling Through Technology. These were just a few of the titles we considered after talking with Adrian Parker – Global VP of Patron, where he oversees all things marketing across 100 countries for the company Bacardi bought for $5b. Learn how Adrian leads and makes decision amidst ambiguity and an ever-changing environment.