

Jack Conte: The Unexpected Story of Patreon
20 snips Nov 8, 2021
Jack Conte, a musician and the innovative founder of Patreon, shares his inspiring journey from artist to entrepreneur. He discusses the evolution of Patreon, highlighting the importance of supporting creators in the digital economy. Conte reflects on the challenges faced by creators and the transformative power of community engagement. He also explores the interplay between audience connection and financial sustainability in content creation, revealing insights on the impacts of platforms like Patreon during tough times and the rise of new monetization strategies.
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Patreon's Origin
- Jack Conte's frustration with low ad revenue despite millions of views sparked Patreon's creation.
- He spent his savings on an elaborate music video, expecting meager returns, which fueled his desire for change.
Patreon's Launch
- Conte called his college roommate, Sam Yam, who became his co-founder.
- Yam built the first Patreon version in 2.5 months, and Conte quickly earned six figures.
Value of Creative Work
- Jack Conte prioritized paying for creative work, not merchandise.
- He felt his value was in his creative output, wanting direct payment for videos.