Pest Control Millionaire PCM 083 | Mike Andes of Augusta Lawn Care
4 snips
Jun 11, 2024 
Mike Andes, founder of Augusta Lawn Care and CEO of CopilotCRM, shares his journey from pre-med studies to leading a successful lawn care franchise with over 150 locations. He dives into the struggles of startup life and the pivotal moments that led to implementing pay-for-performance systems. Mike discusses the challenges of franchising, avoiding private equity, and the future of software in the industry. He also reveals his health insights with a carnivore diet, his upcoming book on business turnarounds, and the importance of grassroots marketing strategies.
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Kenya Medical Volunteering Pivot
- At 17 Mike Andes volunteered in Kenyan clinics and saw high-impact, fast-paced medical work that contrasted with U.S. healthcare bureaucracy.
- That experience convinced him medicine wasn't the career for him and pushed him toward entrepreneurship and starting a lawn-care business.
Started Lawn Business As A Kid
- Mike and his brother started Andy's Lawn Care at 11 to save for college and paid their way through school.
- Early entrepreneurship freed him from family financial constraints and set the stage for Augusta Lawn Care.
The Dig-Build-Bury Foundation
- The first 3–5 years of a business are like digging a foundation: you often make less money while working more hours.
- That painful foundation work is necessary to support future visible success.