CI to Eye | Digital Marketing Is Evolving—How Can You Prepare?: Ali Blount, Ally Duffey Cubilette, Becky Ludkiewicz, and Rachel Purcell

In response to demands for increased user privacy, Apple’s iOS 14 update will make it easier for users to control how their data is shared with apps. Following suit with legislation like GDPR in Europe and CCPA in California, Apple and other tech companies are making updates that will change the entire digital marketing ecosystem as we know it. In this episode, Erik talks with four CI consultants about what arts organizations can do to prepare.