Discover the challenges large brands face on the Amazon marketplace and how to navigate this complex landscape with Scott and Aaron Conant, Co-Founder & Chief Digital Strategist at BWG Connect.

Aaron shares his journey from corporate executive to building BWG Connect, a key platform for networking and sharing knowledge. Learn how peer-to-peer learning is crucial for overcoming operational hurdles, finding trusted service providers, and adapting traditional business models for Amazon.

This episode tackles critical issues affecting brand profitability on Amazon, including rising costs, tariffs, and the growing impact of retail media networks. Aaron also offers insights on how AI tools can boost profitability and explores the debate around Amazon's role as a sales channel versus a marketing powerhouse.