Demand Efficiency
Webflow CMO Aligns Massive Marketing And Sales Teams To Drive Full-Funnel Performance
Podcast Summary
In this conversation with Shane Murphy-Reuter, CMO at Webflow, he talks about sales and marketing alignment. Today, you’ll hear about how Shane drives sales and marketing alignment, their campaign briefings, the importance of obsessing over little details, and the demand efficiency survey.
Shane also serves as advisor for Motion (Creative Analytics), Limited Partner at Stage 2 Capital, and Advisor at Sendoso. His previous roles include Head of Online Marketing at Paddy Power Betfair, VP of Marketing and North American Sales at AdRoll, SVP of Marketing at Intercom, and CMO at ZoomInfo.
Episode Outline
[06:50] How Shane is driving sales and marketing alignment
[09:00] The weekly meeting
[12:28] Campaign briefing
[19:24] Obsessing over the details
[23:46] The demand efficiency survey
[27:44] Episode recap
Shane’s Resources
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