A soft landing for the red meat industry after a tough 2024. 

Meat Industry Association data reveals there was an overall 3% decline in last year's red meat exports, which reached around $10 billion. 

Total sheepmeat exports fell 3% in both volume and value. 

Chief Executive Sirma Karapeeva says it ended on a positive note with December's exports rising by 17%, reaching more than one billion dollars. 

She told Mike Hosking they’re focused on putting one foot in front of the other for 2025 and making sure they continue what they do best: producing and exporting fabulous products to the world. 

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