Interview with Sarah Snyder - What It Takes To Be Good At Press Relations - Episode #76

“I think everyone is interesting in some way…”

Sarah Snyder is the CEO of Connection Enthusiast, a strategic public relations firm. Snyder has a vast array of experience representing both high net-worth individuals, start-ups, and budding entrepreneurs. Her expertise and talent have been the catalyst for clients securing deals in excess of 100K per client acquisition. Media placements for her clients have included numerous local and national media outlets, including Forbes, Huffington Post, Cheddar TV, Dr. Oz, and so on.

In addition to being a self-earned business maverick, Snyder’s drive, interpersonal skills, and compassion in times of pressure while working with the media come from her previous background and experiences. Snyder is a licensed professional counselor and has helped develop a nationally recognized $25+ million dollar pilot program involving emergency crisis response teams and managed residential treatment programs for trauma survivors. These traits help drive her creativity and unique style, as does her sense of humor under pressure.

Snyder’s goal-oriented focus and strength-driven approach are also evident in her personal life. Snyder has played women’s professional football and been ranked as one of the strongest women in the US. She believes connections are the key to a thriving business and has built her business off this belief.

Questions and topics we covered:

• How being a counselor helped Sarah thrive in the PR field.
• Should business owners hire an internal PR-operator or hire an external partner to manage their PR?
• How can PR help with a company’s growth?
• What are some common struggles people face when doing media training? How can PR professionals help their clients ease their way into this for the first time?
• Sarah’s thoughts on the (somewhat over-used) buzzword “Personal Branding”.
• How can PR professionals make their clients seem more interesting to journalists?
• What are some pain points that journalists experience and how can publicists leverage them to secure more stories?
• Do PR news wires work?
• What are the essential parts of a media kit/press kit?
• And more!

You can connect with Sarah and learn more about her stellar PR services via - www.connectionenthusiast.com