Mile High Chiro Podcast Winning Social Media Strategies - Matthew Loop
Feb 23, 2023
In this conversation, Matthew Loop, an internationally best-selling author and social media revenue strategist, shares his journey from chiropractor to social media expert. He discusses effective online engagement and content creation tailored for chiropractors. Listeners will learn about leveraging ChatGPT for impactful content and digital marketing strategies essential for thriving in today's healthcare landscape. Matthew also emphasizes the importance of authorship in establishing authority and navigating the evolving patient perspectives post-pandemic.
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Accidental Consulting
- Matthew Loop's consulting journey began accidentally when he used MySpace and YouTube effectively in his chiropractic practice.
- Other chiropractors noticed his success, leading him to create training programs, eventually surpassing his practice income.
Social Media Navigation
- Chiropractors must understand social media censorship and avoid specific terms in ads to prevent account issues.
- Utilize short-form video content on platforms like TikTok, Instagram Reels, and YouTube Shorts for better reach.
ChatGPT for Chiropractors
- Leverage ChatGPT for content creation, like generating business plans, video scripts, and blog posts.
- Verify content for plagiarism using tools like Copyscape and refine it further with ChatGPT's rewriting capabilities.