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The Joe Pomp Show
#252 Peacock’s Exclusive Playoff Game Drives 23 Million Viewers And MLB’s Rule Changes Lead To Record Revenue
Jan 17, 2024
Discussing the record-breaking 23 million viewers for Peacock's exclusive NFL playoff game and MLB's revenue boost from rule changes. Exploring the future of pay-per-view streaming in sports media and MLB's successful efforts to attract younger fans.
18:31
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Quick takeaways
- Peacock's exclusive NFL playoff game drove 23 million viewers, showcasing event-driven streaming success.
- MLB's rule changes led to record revenue, shorter game times, increased attendance, targeting a younger audience.
Deep dives
Peacock's Impressive Streaming Numbers for Exclusive NFL Game
Peacock's exclusive NFL playoff game between the Chiefs and the Dolphins garnered significant attention with 23 million people streaming the game, surpassing previous streaming records. Despite local markets airing the game on TV, the streaming figures remained remarkable, signaling strong viewer engagement. Peacock's strategic advertisement placements and increased app downloads showcased the notable success of the event-driven format for streaming services.
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