In Clear Focus: Many physical retail developments are failing to attract the crowds required to be sustainable, impacted by both online shopping and changing consumer behaviors. This month's Bigeye Book Club selection, Future-Ready Retail, examines how brands can develop winning strategies to create engaging stories that recruit and retain customers. The book's author, Ibrahim Ibrahim, is a futurist, retail strategist, and designer. In this episode, Ibrahim discusses key ideas in his book.
