Morning Brew Daily Tiger Woods and Nike Split & United Finds 'Loose Bolts' on 737 Max Planes
Jan 9, 2024
Tiger Woods' split from Nike after 27 years marks a significant shift in sports branding. The implications for both the golf legend and the brand are explored. Meanwhile, United Airlines uncovers safety concerns with their Boeing 737 Max fleet. The discussion also touches on OpenAI's legal challenges and the ethical questions surrounding AI. In a lighter vein, hear about the surge in pet returns to shelters, and why Western New York is becoming an attractive relocation destination.
AI Snips
Chapters
Books
Transcript
Episode notes
Tiger and Nike Split
- Tiger Woods and Nike's partnership, synonymous with excellence, is ending after 27 years.
- Their iconic moments, like the 2005 Masters shot, intertwined their images.
Tiger's Nike Endorsement Value
- Tiger Woods' endorsement earned Nike an estimated $103 million in additional golf ball profits from 2000-2010.
- This equates to a 57% return on investment in U.S. golf ball sales alone.
Nike's Loyalty and Changing Needs
- Despite Tiger Woods' personal controversies in 2009, Nike remained loyal.
- However, changes in Tiger's needs (like new shoes post-surgery) signaled a potential parting of ways.
