Episode 18: Entrepreneurship with Murat Goker and Francesco Cardoletti, part 1

As listeners know, on the show we love to dive deep into innovation and business theories and frameworks. But at the end of the day what really matters is actually building products and services that people want in order to build successful businesses. Well… our guests today definitely know a lot about that, Murat Göker and Francesco Cardoletti are both successful and experienced serial entrepreneurs who have built businesses in diverse industries and geographical regions. This is part 1 of our discussion.

Murat has built and operated ventures in retail fashion, concierge services, commodities trading, advising micro-startup for equity and for the past 10 years, he has ventured into pharma. Namely in 2013 he founded Ideogen with his father and brothers: a 360 degrees commercialization platform for specialty therapies (mainly orphan or rare disease) in which he currently serves as Chief Commercial Officer.

Francesco has built and operated ventures in the health, telecom, fin-tech, fashion and edu-tech sectors in both the UK and US. He is the co-founder and was the CEO of PawSquad, a company providing telemedicine for pets, which was acquired by IVC Evidensia in 2018. He currently works as Strategy and Product Lead at Unilever Foundry where he works with the best scaleups and startups in the world to launch disruptive innovation on a global scale. 

Murat and Francesco have worked together as business partners in the past and as all great teams, they are very complementary in their approach and ways of thinking which is the reason why we decided to invite both of them together on the show!