The Healthtech Marketing Show: Using AI for Sales Enablement with Bob Blount

Learn how to use AI for sales enablement in episode 35 of the Healthtech Marketing Show.

Host Adam Turinas interviews Bob Blount, a principal from healthlaunchpad, about leveraging AI tools like Claude and ChatGPT to boost sales.

They discuss practical tactics sales teams can implement, such as:

- Using Claude to generate emails personalized to prospects’ context and pain points based on details like their role, company, budget, etc. 

- Creating detailed buyer personas tailored to individuals by feeding AI their name, role, company and publicly available data

- Mapping relevant content to different stages of prospects' buyer journey to serve them information that matches their concerns  

- Enabling account-based marketing efforts to deliver targeted, personalized messaging 

- Identifying high-intent accounts for reps to prioritize with fewer but more fruitful conversations

Bob also shares tips for salespeople starting out with AI, including comparing multiple tools’ outputs, collaborating with teammates, and fact-checking content before sending to prospects.

This episode provides actionable strategies for using artificial intelligence to engage prospects with the right message at the right time—accelerating deals through enhanced relevance.