Affiliated: ClickBank‘s Official Affiliate Marketing Podcast Ep. 214 - How Offer Owners Are Partnering with Super Affiliates for Massive Scale
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Jul 7, 2025 Discover how offer owners are reinventing partnerships with super affiliates for unprecedented growth. The conversation reveals why the traditional 'army of affiliates' approach is fading. Learn about adapting to market changes and the significance of strategic collaborations. Key insights on negotiating ad spend and performance metrics provide valuable strategies. Additionally, explore the shift toward revenue share models and the crucial role of clear communication in fostering successful affiliate relationships.
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Affiliate Marketing Has Leveled Up
- The affiliate marketing industry has leveled up with rising CPMs and CPAs, making it harder to succeed without high skills or proven offers.
- Established platforms now demand better conversion and more advanced marketing techniques than years ago.
Prove Offers With In-House Media Buying
- New offer owners should learn media buying or hire agencies to test their offers before expecting affiliate success.
- Proving your offer on cold traffic is critical before engaging super affiliates for scaling.
Structure Clear Exclusive Deals
- Set clear, fair performance benchmarks and timeframes to earn exclusivity in affiliate partnerships.
- Avoid overly binding contracts but ensure both sides have shared expectations for contribution and results.