This poet discovered AI and fell back in love with his creative career

Iain Thomas is a poet, author, and the Chief Innovation Officer at Sounds Fun—an advertising and creative agency that he co-founded with the belief that human creativity could be enhanced, rather than diminished, with the help of AI. It’s a realization that actually began to dawn on Iain a few years prior, after his mother died. He wasn’t sure how to explain death to his children, so he turned to an early version of ChatGPT for help—and was so impressed by the poetry of its responses that he came away convinced of AI’s immense potential as a thought partner for his creative work. 

On this episode, Iain talks about using AI to make more space for the creative parts of your work, and why, in a world where everyone has access to the same tools, it’s never been more important to lean into the skills, context, and experiences that make each of us most unique—and most human.

Learn more about Sounds Fun soundsfun.co

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You can listen to more episodes of Working Smarter on Apple Podcasts, Spotify, YouTube Music, Amazon Music, or wherever you get your podcasts. To read more stories and past interviews, visit workingsmarter.ai

This show would not be possible without the talented team at Cosmic Standard: producer Dominic Girard, sound engineer Aja Simpson, technical director Jacob Winik, and executive producer Eliza Smith. Special thanks to our illustrators Justin Tran and Fanny Luor, marketing consultant Meggan Ellingboe, and editorial support from Catie Keck. Our theme song was composed by Doug Stuart. Working Smarter is hosted by Matthew Braga. Thanks for listening!