Dickie Bush Audio We Did $109,000 This Week, Here’s What’s Working (Week 32 Recap)
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Aug 21, 2025 A fast breakdown of a $109k week, where revenue sources and product performance get a close look. They walk through a webinar pop-up strategy, a new AI assistant called Delphi, and hiring a Head of Partnerships. Management upgrades, onboarding setters, and fixing failed payments get attention. A new $99/month digital writing community is also launched.
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Revenue Concentration In PGA Is Actionable
- Weekly revenue was $109,455 with $90k from Premium Ghostwriting Academy (PGA) and smaller revenue from Ship 30 and Write with AI.
- PGA's revenue split: front-end 16-week coaching, Liftoff retention, and a digital-product downsell drove scale and predictability.
Recover Front-End Cash With Webinar Pop-Up Downsells
- Use a webinar plus pop-up masterclass to re-engage no-shows and non-enrollers and offer a lower-priced downsell.
- Dickie sold 55 units of a $350 downsell (≈20% conversion), recouping most ad spend on a $25k campaign.
Partnerships Role Multiplies Growth Channels
- Building a dedicated partnerships role unlocks referral and affiliate channels that scale without founder bandwidth.
- Tyler Gillespie joined as Head of Partnerships after proving a partner landing page and game plan in one interview.