Building Margin

88: Listen to This Before You Set Another Business Goal

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Dec 4, 2024
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ADVICE

Problem-Focused Goals

  • Start with a clear problem when setting goals, not just a list of tasks.
  • This prevents scattered focus and ensures you address real business constraints.
ANECDOTE

Scattered Focus Example

  • An executive shared how their company created 80+ annual goals during offsites.
  • This scattered approach led to struggles and eventually a turnaround consultation.
ADVICE

Identify Strategic Problem

  • Identify your strategic problem—the biggest obstacle hindering your company's growth.
  • Use the theory of constraints; focus on solving the biggest constraint for faster growth.
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