Putting Globalization Strategy Into Practice. An interview with leaders at Emerson.

By Karen Combe and Mimi Hills.

After reading the Globalization Strategy Playbook, Inés Rubio San Martín and Satoko Yuda were inspired to utilize data analytics to refine their company’s globalization strategy. Now a year into the project, they share their progress and the successes and challenges they’ve faced along the way.