Bringing Artificial Intelligence to Bear in Business & Marketing, with Rob Walker (MDE313)

Minter Dialogue Episode #313

Dr Rob Walker is VP of Decision Management and Analytics at Pegasystems, #1 in software for customer engagement and digital process automation, working with large business worldwide to redefine customer engagement and providing proactive, AI-powered service for customer service. In this conversation with Rob, we discuss how AI is being implemented in business, where are some real use cases, the challenges of getting it right, especially when it comes to marketing automation and how to potentially increase empathy in our machines.

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