3 Books To Read & Get Ahead Of 99% Of People In Business
Sep 5, 2023
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The podcast explores topics such as the formation and spread of epidemics, the roles of innovators and connectors, the power of exceptional individuals, the principles of going 10X in business, and the importance of relationships and teamwork in motivation and productivity.
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Quick takeaways
To create epidemics and spread your work, it is crucial to attract and collaborate with highly influential Mavens, salespeople, and connectors who have vast networks of influential people.
Partnering with 80-20 individuals, who are exceptionally influential Mavens, salespeople, or connectors, can have a profound impact on the success of your work and lead to extraordinary outcomes.
Deep dives
The Tipping Point by Malcolm Gladwell and creating epidemics
Malcolm Gladwell's book, The Tipping Point, explains how epidemics are created, whether they are the spread of a virus or the spread of an idea. Gladwell identifies three crucial types of people involved in creating epidemics: Mavens, salespeople, and connectors. Mavens are highly knowledgeable individuals who are at the forefront of trends and eager to share their knowledge. Salespeople take innovative ideas and package them in a way that is easily digestible for the masses. Connectors are individuals with vast networks of influential people. To be successful, it's important to attract and collaborate with these 80-20 individuals, the highly influential leaders who can help spread your work. It is crucial for your work to be innovative, valuable, and interesting to these individuals, and to give them autonomy and trust in their expertise.
The 80-20 principle and the importance of 80-20 individuals
Richard Cosh's book, The 80-20 Individual, highlights how 20% of people create 80% of the results and influence. These 80-20 individuals are exceptionally influential and drive innovation and success in organizations. They are typically Mavens, salespeople, or connectors. Bringing these individuals onto your team can have a profound impact on the success of your work. They are highly skilled, produce outsized results, and can create massive change. To attract and retain these individuals, it is essential to view them as an investment, recognize their value, give them autonomy, and foster meaningful relationships. Partnering with 80-20 individuals can lead to extraordinary outcomes and elevate your work to new heights.
Who Not How and the importance of innovative work
The book Who Not How, written by Dr. Benjamin Hardy and Dan Sullivan, emphasizes the concept of trusting the 'who' instead of focusing on the 'how'. Rather than trying to do everything yourself, the key is to identify and collaborate with the right individuals who excel in their areas of expertise. This requires trust, autonomy, and recognizing that you can't do it all. By harnessing the skills and mastery of these individuals, you can achieve remarkable results. Developing innovative and valuable work is critical to attracting and engaging the right 'who'. Deep work and thinking outside the box are essential to creating meaningful work that stands out. Building relationships based on mastery, autonomy, and relatedness is the foundation for success when partnering with these exceptional individuals.
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