1573: Subscription Pricing and Membership Models with Robbie Kellman Baxter

Robbie Kellman Baxter is the author of The Forever Transaction and The Membership Economy. She is a speaker, and consultant with more than twenty years of experience providing strategic business advice to major organizations including Netflix, Consumer Reports and LinkedIn. Her company Peninsula Strategies has advised over 100 organizations on subscription and growth strategy.

“do it. If you have an idea… Actually, I would even say if you don’t have an idea… If you want to build something from the ground up I think there are a lot of entrepreneurial people or people who wish that they were entrepreneurial but say I don’t have that great idea to start the business, there are plenty of ideas out and that aren’t always great entrepreneurs to help build those businesses. So I would say if you have the bug go and give it a try and I would say, don’t put it off“…[Listen for More]

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